Friday, November 16 2018
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Facebook altered news feeds to assess emotional impact

Facebook altered news feeds to assess emotional impact

Facebook conducted a psychological experiment on nearly 700,000 users without their knowledge. News feeds were manipulated to change the range of emotions that users were exposed to, in order to evaluate if posting behaviour changed as a result. Facebook has been criticised for the study not having ethical approval, the users not consenting to take part and that no monitoring was in place to monitor the impact on users beyond their posting behaviour.